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Hey now -- a couple of tabloids juice up the numbers, and the whole industry's in a crunch? Besides, our Web sites rule. Compare your local paper's Web site to your local TV station's Web site, and you can quickly tell which employer employs reporters and which one employs cameramen and makeup people.

Actually, it's probably as difficult to count newspaper readership as it is to count TV viewership or radio listenership. Most newspapers get passed around or read by a couple of people in a household. (Then there's our household, where are time to read the Post has been severely limited by parenthood, so we get it but don't always read it.)

I could cite the company line on site registration, but frankly, it bugs me, too. At the very least, some enterprising company should offer a one-time registration that lets you sign on to every site. The papers just want the basic demographic data and the chance to make a quick pitch for their e-mail products, so they shouldn't object.

Obviously, that should be "our" time. Apparently, my ability to type and think at the same time has been hampered by parenthood as well.

I haven't mentioned BugMeNot on my blog, because I know the more attention it gets, the more likely it is to be shut down.

But then again, isn't their info security good enough that they should know that hundreds of people are logging on with the same name?

Then again, there was an ESPN.com Insider login that my friends and I passed around, and it kept working for years.

You'd be surprised how often "freepress" works as a user name and password for newspaper sites. I always try it prior to registering.

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