October 24, 2005
Got A Sense Of Humor?
Some new ads from the milk industry have rattled some cages at Major League Baseball:
The latest "Got Milk?" commercial hit a little too close to home for Major League Baseball. Poking fun at the league's steroid scandal, the television ad for the California Milk Processor Board talks about a player getting pulled from a game "after testing positive for a performance-enhancing substance."
In the next scene, a coach pulls a carton of milk from the slugger's locker.
"There is nothing humorous about steroid abuse," said Tim Brosnan, executive vice president for business for the league. "I would think that the California Milk Processor Board and their advertising agency would know better regarding an issue that threatens America's youth."
To watch the offending ads, click here. Primary assist to Ad Rag and Leslie Burns.
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The MLB sounding all self-righteous is pretty insulting to the average fan, and the nation's youth they didn't give a damn about until forced to by public opinion. Though coming fromt he Exec VP of business, he's just protecting the profit margin, not the nation's youth.
I can't stand corporate interest justified by moral appeal.
Posted by:
at October 24, 2005 09:50 AM
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