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January 30, 2006
NHL Center Ice Pulls A Heidi
By now, I'm sure plenty of you have heard about the "Love Me Two Times" shootout that took place on Saturday in Dallas between the Stars and the Red Wings. Like plenty of other NHL Center Ice subscribers, I'd decided to watch Stars-Red Wings instead of the local NBC affiliate feed of the Flyers and the Lightning: With the Stars up 2-1 after two rounds, Turco had a chance to seal the victory by stopping Henrik Zetterberg. He did, too, forcing him to push the puck wide right. Unfortunately, the news of exactly what happened might not have gotten to subscribers of the league's PPV package, NHL Center Ice. That's because the feed to the Dallas-Red Wings game went dark once it appeared the Stars had won the shootout that was set to continue after video review. If I hadn't accidentally tripped over the local NBC affiliate again, I wouldn't have known what had happened until hours later. While it might not seem like a big deal, the problem is that subscribers pay a considerable sum of money for the PPV package. And when you're a paying customer, it's not out of line to expect somebody in the control room to pay attention to what was happening on the ice in Dallas. There's a very simple way to fix this problem. As any NHL Center Ice subscriber knows, game feeds often end just before the next commercial break after the game goes final. Instead, it might be a better idea for the league to arrange that the feed continue automatically for at least five minutes after the game goes final. It's a minor adjustment, and one that would have helped avoid the mistake on Saturday. And besides, it's the sort of service that the few dedicated customers that the NHL already has deserve to get. UPDATE: Jay Kumar writes: Saw your post about NHL Center Ice cutting away from the end of the Stars-Red Wings shootout. I’m a Leafs fan/sufferer and I’ve noticed that it varies how quickly Center Ice cuts away from a particular game. I’ve seen them cut away immediately after the game ends, but I’ve also seen the feed remain available for an hour or two after the game. One game a few weeks ago ended and the station began showing an infomercial and that continued to air for quite some time on Center Ice. I’ve enjoyed on a few occasions watching the post-game coverage out on Rogers Sportsnet and LeafsTV. Let me add that I love NHL Center Ice too (anyone who has it usually does), and am glad that it's available. POSTSCRIPT: For those of you who might not understand the Heidi reference, click here. Trackback PingsTrackBack URL for this entry: CommentsNBC almost did the same thing -- they covered the celebration and went to commercial, probably never to come back...they had to cut the commercial break off to cover the review of the thrown stick call and catch the rest of the shootout (they also had to trim the horse racing coverage that followed the game so the local news feeds could come in on time). Clearly NBC learned its lesson! Posted by:
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