January 31, 2006
ESPN Ads Bomb On iTunes
Over the weekend, ESPN began selling their "This Is SportsCenter" advertisement through Apple's iTunes store.
Steve Rubel wasn't impressed:
It's only been a day since ESPN started selling their cute “This is Sports Center” Ads on iTunes, but already they are getting a big thumbs down from consumers. So far 23 reviewers have weighed in and the collection has amassed a piddly one-star rating out of a possible five.
Honestly, I don't blame them. Are they fun? Yes, when you watch them on TV. But they are certainly not worth $1.99 each.
$1.99 are you out of your mind (for some reason I remember that being a KFC ad).
And it looks like iTunes customers agreed with Rubel:
ESPN and ABC should be ashamed for charging so much for so little. Yes, the commercials are funny, but not worth $2 for 30 seconds of video
Chastened, earlier today ESPN began distributing the ads on iTunes for free. Oh, and they made sure to erase all of the negative reviews too.
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"$1.99 are you out of your mind" = Old Denny's commercial.
And now you know.
Posted by:
at January 31, 2006 06:13 PM
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