Off Wing Opinion
Off Wing Opinion


May 22, 2007

Sports Media Journal Poll On Bloggers And Press Credentials


Ted Leonsis just passed me a link to Sports Media Journal, an online outfit that's running a poll asking whether or not bloggers should be allowed into press boxes. The same poll was also used to kick off a discussion thread at SportsJournalists.com, where it seems like most folks would rather see us banned.

Here's a sample:

Typos matter. Many sports bloggers hearts may be in the right place, but they aren't professionals and it shows in everything they do. The best ones do unique stuff which wouldn't benefit all that much from press box access anyway.

[...]

I say hell no to the question. There are already far too many loser fan-boys who get their crusty fingers around credentials and then in turn fill up press boxes and clog up locker rooms and make the job of those of us who are actually working ten times harder than it needs to be.

[...]

[T]hese idiots are always easy to spot because they are the ones wearing their fanboy clothes and matching hats and they think they are getting insider information by asking questions like "That was a great game you played and the fans are really happy about this win what can you tell them about how fired up you guys were....."

As many of my readers might recall, we dealt with a similar discussion thread about a year ago while I was putting together a set of guidelines to help professional sports teams figure out how to work with bloggers. If you missed any of those posts, here they are again:

Guidelines For Issuing Press Credentials To Bloggers
More On Bloggers And Media Credentials
The Final Cut On Media Credentials Guidelines

While I don't want to minimize the anger that these reporters feel, I'm afaid that the discussion has moved on considerably since we last visited it.

For instance:

* Off Wing was first granted media credentials by the Caps back in November 2005, the first blog recognized by an NHL franchise.

* In October 2006 I was hired as a freelancer to write a weekly column on the NHL by NBC Sports.com.

* For the 2006-07 season, Off Wing was granted full season press credentials by the Caps. In the meantime, the Caps ran more than a dozen bloggers through the press box over the course of the season. Four of those bloggers got in through the door first under the auspices of Off Wing.

* About half-way through the season, Off Wing applied for and was granted photo credentials for the remainder of the season. In all, three different photographers worked 21 games for Off Wing and established a virtual photo agency making their work available for editorial use.

* In May, the Caps sent Mike Rucki and John Keely from On Frozen Blog to Russia to cover the IIHF World Championships.

* Overall, Off Wing covered 40 Washington Capitals home games -- I covered 35 personally. We recorded 12 podcasts and published almost 900 photos and 14 videos (all of the videos in the last month of the season).

* In March 2007, I was asked by AOL Sports to become the lead blogger at the NHL Fanhouse.

* In recent weeks, Off Wing was granted full season credentials to cover D.C. United and the Washington Bay Hawks.

BTW -- We, and by we I mean Ellen Blanchard, Kate McGovern, Allen Clark, Joe Dumas, Ken Berard, J.D. Press, Mike Rucki and Todd Maybe -- managed to accomplish this without raising any hackles with our counterparts in the MSM.

So while some reporters are still concerned about bloggers getting into the press box and asking questions after games, bloggers have already established a foothold and are managing to get hired to do work by mainstream media organizations. And while I might have been through the door first with the NHL, I know I won't be the last.

So now that I cash checks from NBC Sports and AOL, does that legitimize what I do? Now that I work for those two organizations, am I still a blogger? Does it even matter anymore?

All I know is this: The best journalists out there understand and appreciate how the media landscape has changed, and they're doing their level best to adjust and better leverage information technology to improve their coverage.

Then there are others who do nothing but grumble and complain about the weather, but still don't seem to want to buy an umbrella.

That's a shame, because at the heart of print journalism -- when practiced at its best -- is a set of principles that can easily be applied to this new medium. And when it's done right -- check out my friend James Mirtle as just one example -- the results speak for themselves.

UPDATE: More thoughts from Mirtle, Sunday Morning Quarterback and Paul Kukla.



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Comments

Simply put, a writer's work speaks for itself.

No need for resumes, letters of recommendation, interviews, etc. A writer's work, be it from a blog or hard copy periodical, is a living breathing resume.

Any sports journalist that openly admits that they have a problem with LEGIT bloggers coming into the locker room most likely is not confident in their abilities as a writer/reporter. Whoever wrote the above sample most certainly falls into the category.

And I see paid journalists make spelling/grammatical mistakes all the time. Hecht, I've even seen mistakes on THIS site. But does the occasional spelling mistake make any of us that less of a writer? I would think not.

The only thing I can agree with from that sample is that is probably unprofessional to wear a Caps' jersey as a reporter, be it a paid reporter or a blogger. Show some class... wear a collared shirt or even, yes, a tie!

Posted by: [TypeKey Profile Page] at May 22, 2007 04:15 PM

Let's make something clear: I never saw anybody show up in the press box to work while wearing any Caps merchandise.

Never.

Posted by: [TypeKey Profile Page] at May 22, 2007 11:59 PM

I think it's quite easy to distinguish the professionalized bloggers from the "fanboys." There are plenty of "fanboy" bloggers, of course, and that's fine -- though I wouldn't let them in the pressbox. But a lot of blogs have professionalized standards -- even if they're not "professional" in the sense of "paid," they strive for professional-quality work.

A lot of blog networks these days go through a "hiring" process even if pay is nonexistent or minimal. So the bloggers have already gone through one cut to demonstrate that they're serious about their work.

Soccer had a semipro media long before "blogs" were popular. That accounts for several of the folks you and I see at D.C. United games. If anyone ever suggested kicking them out, I'd be the first to complain. They're deeply invested in the team, sure. But that makes them great resources. Having them in the pressbox essentially guarantees reporter access to the team's most knowledgeable fans. Who could complain about that?

There are a couple of reasons you see complaints at SJ. First, it's the final nail in the straight "game story," which has been dying for years thanks to readily available broadcasts, highlights and official league sites. Some writers relish the freedom they have when they're no longer bound by the need to recap every detail. Some don't.

Second, competition for journalism jobs is intense. It's not unusual to see 100-200 resumes pile in for a job covering a mid-major basketball team for a mid-sized paper offering maybe $35K at the high end. Now those jobs are disappearing, and the chance of using them as a stepping stone to a job that lets you support a family is disappearing with it.

But if you look at "journalism" as a whole, there are plenty of jobs out there. It's a bad time for newspapers, but not necessarily for journalists.

Besides -- bloggers aren't too blame for that. Maybe they're competition in one sense, but they offer a different style and should be a great resource for the mainstream pros.

And I'm no better at asking questions than some of the bloggers.

Posted by: [TypeKey Profile Page] at May 23, 2007 09:54 AM

Just want to be clear too that I was being sarcastic about the Caps' jersey.

And as mentioned above, it's pretty easy to dinstinguish a professional blog from an unprofessional blog. Some blogs, like Off Wing and On Frozen Blog, go the extra mile to report original information. Other blogs, like mine, have no where near as much original information. The level of involvement is quite clear and distinguishable. The unique and original material is distinguishable.

Posted by: [TypeKey Profile Page] at May 23, 2007 12:09 PM

I think the discussion about bloggers/credentials sometimes loses sight of what blogging is (was?) all about, at least for many bloggers.
Sure, some got into blogging because they have journalistic aspirations and perhaps viewed blogging as a stepping stone to a "legitimate" media job. Nothing wrong with that.
But these ambitions do not apply to the vast majority of bloggers and the blogging "phenomenon" has nothing to do with millions of wannabe Stan Fischlers or James Mirtles. Most bloggers simply have an opinion that they (immodestly) think others might want to read. The fact that many bloggers have found an audience is, if nothing else, proof that "legitimate" journalists/media outlets are not satisfying everyone. The best bloggers, it seems to me, are those who have unique perspectives & often very strong opinions on the topics they write about.
If the NHL or individual teams create a whole bunch of rules and standards for bloggers to meet if they want credentials, many of those who qualify for access will probably write stuff not dissimilar from the coverage legitimate journalists are dishing out. At the risk of coming across as some sort of sixties throwback, they will be co-opted by the system, man. You dig it?
There is nothing wrong with bloggers who write articles that would feel at home in the NY Times or the Hockey News. This is especially true in the case of bloggers who write about teams in markets where the hockey coverage provided by the MSM is poor. But the NHL should try thinking outside the box and see what happens if they open the press box door, even just a little, to bloggers who are writing unique, edgy and even irreverent things about the league. They might find that these bloggers are capable of bringing hockey to new audiences.

Posted by: [TypeKey Profile Page] at May 23, 2007 03:20 PM

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