August 21, 2007
On The Rbk Edge Jerseys
Out West, my buddy Earl Sleek is bumming about the "Reebokification" of NHL jerseys:
From an Anaheim fan's perspective, I'm getting sick of these re-inventions. Three seasons ago the team wore white Mighty Duck jerseys at home. Two seasons ago they switched to dark-at-home and introduced a 3rd jersey. Last season the team re-designed its team name and logo for a brand-new look, and next season it will convert to Reebok-style fitted jerseys. While I'm sure that each year's sweater development has earned the franchise tons of money, I think the market is shrinking for jerseys with a one-year shelf life.
Be warned, NHL. You may have found a nice trick to scrape together some quick cash, but like expansion fees, I don't think the boost is sustainable. If and when it loses its steam, I really hope you're not planning on making up the revenue on already-high ticket prices.
Here in North America, perhaps we should count our blessings. In Europe, Soccer clubs change uniforms as often as they change sponsors. And still, those fans go back to the sporting goods store every few years and pony up for the new designs. It's nuts if you ask me.
Here in Washington, the change came off more or less perfectly. The word was out for a while about the change back to the classic red, white and blue colors, and the team was able to time it just right with the introduction of the Rbk Edge uniforms. Just another one of the small touches that the Caps always seem to get right.
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10:06 PM