August 30, 2007
Caps Take Radio Contract To Bonneville
From Caps PR:
The Washington Capitals and Bonneville International Corporation have reached a two-year agreement that will put broadcasts of all 82 Capitals games on Bonneville stations. The new Talk Radio 3WT, on 1500 AM, 107.7 FM and 820 AM, will be the flagship station for the broadcasts, carrying Capitals games plus pre- and postgame shows on some of the region’s strongest radio signals.
“The addition of another premier professional sports franchise on our radio station makes us the leading provider of play-by-play sports in Washington on one of the most far-reaching signals in the area,” said Bonneville D.C. senior vice president Joel Oxley. “The combination of compelling talk during the day, and play-by-play sports at night and on the weekend delivers a powerful programming lineup for 3WT.”
Capitals radio play-by-play announcer Steve Kolbe returns for his 11th season of calling the action. Former Capital Ken Sabourin returns for his fifth season of providing analysis at all Capitals home games.
In addition to game broadcasts, Talk Radio 3WT will carry a weekly one-hour Capitals magazine show on Saturday nights at 6 p.m. A variety of promotional elements will air on Talk Radio 3WT and Bonneville sister station WTOP (103.5 FM and 103.9 FM), including commercials, community relations and public service announcements, game promotions and station identification reads.
“We are excited to partner with Bonneville and bring our games to such powerful signals,” Capitals chairman and majority owner Ted Leonsis said. “This agreement will allow Capitals fans throughout the region to hear our games, and the promotional elements will help us reach new fans as well. We look forward to a mutually beneficial partnership with Talk Radio 3WT and all of Bonneville’s stations.”
This is great news, especially for those of us living in Virginia who had gotten used to living with all the static on WTEM when we wanted to listen to Caps games.
UPDATE: More on the why behind the move from ownership. Also check out OFB and Mike Vogel.
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10:34 AM